The building materials market after the Chinese New Year Festival is like the weather in general has entered a "倒春寒" period, in the traditional sense, the first half of the Spring Festival, as well as one month after the building materials market is the low season, south of the Yangtze River due to the impact of construction of the rainy season, while in north of the Yangtze River is still cold air from time to time by the impact.

        In the traditional sense of the off-season, the reporter went to the "China's building materials export base" of the Foshan interview, through Dongpeng, eagle, the rudder and other well-known understanding of building ceramics enterprises and found that these enterprises are in the off-season did not idle, have dispatched a large number of marketing teams to the Middle East, South Asia and other places, I hope, through increased exports to further consolidate its position.

       Expansion into the Southeast Asian market focus

        A tsunami to allow hundreds of thousands of people died in the sea, but also millions of people homeless and rebuild their homes in Southeast Asia has become an urgent matter. Foshan Ceramic several well-known enterprise markets concerned are the Ministry told reporters that the post-disaster reconstruction in Southeast Asia has become the focus of the company's spring expansion of the strategic objectives, because at home is still in the off-season, whether or decoration, such as infrastructure will be 15 after the first lunar month, will resume normal, while in Southeast Asia is in the summer, which they opened up the Southeast Asian market provides the best opportunity.

        On the question of developing the steps of the factory is still tension in the deployment, the market department said that as competition is not convenient to disclose some details. According to the assessment of the United Nations Development Program showed that Indonesia was the worst loss of the tsunami countries, the loss amounted to 4.5 billion U.S. dollars; Sri Lanka and India followed losses reached 1.5 billion U.S. dollars as much as other countries are assessing the loss, the losses are expected to total about 10 billion U.S. dollars. To rebuild the affected areas, new investment will be around 10 billion U.S. dollars. In the next two or three months, hit the National Assembly to carry out reconstruction projects one after another on the international or domestic tender, these projects mainly concentrated in three parts: the restoration of fisheries and related facilities reconstruction; the restoration of tourism and related facilities, re - construction; roads, railways, bridges and other infrastructure repair.

        A building ceramics company said that in these affected areas, India, Sri Lanka and other places is the main export ceramic countries, India against China is very big demand for ceramics.

        Middle East export market has become the focus

        In November last year in the United Arab Emirates Dubai World Trade Center held the 25th session of the Middle East (Dubai) International Building Materials Fair, domestic building materials enterprises have a lot of exhibitors and received good results, and in the exhibition is currently in orders after the final confirmation stage, not small enterprises have been sent to follow up in person. According to building ceramics manufacturer said, the Middle East market accounted for the entire Foshan Ceramic total exports more than 40 percent is always the focus of building ceramics exports, of which, led by the United Arab Emirates.

        According to the briefing, the United Arab Emirates basically all the dependence on imported building materials, the entire infrastructure in the overall construction phase. According to the municipal building of the Government Office of the United Arab Emirates in 2002 investment plans, in order to reduce post-oil era has brought the side effect, is expected before 2005, using the oil for 5 consecutive years of sales 14 percent, to invest more than 500 3 stars international hotel , 200,000 sets of villas, 60 mosques, to Dubai, Abu Dhabi, Sharjah, the Middle East region into an international tourist city. So in the next 5 years, the second-building era, the annual growth rate of construction will reach 25 percent or more, per capita living space reached 25 square meters, by the United Nations as the world's per capita housing area of one of the best.

        According to statistics, a total of construction throughout the United Arab Emirates qualified engineering company tender 6975, Dubai major new projects under construction, including the world's third largest international airport and 1.2 million square meters of commercial areas; so-called Eighth Wonder of the World's "palm Island Project ", the new festival City, an international network of the city, media city, Dubai International Financial Center. Only the Gulf region now has more than 100 shopping malls, a number of new commercial center also is under construction.

        Efforts to open the European market

        European building materials market has been building materials enterprises in China where the most difficult to tackle difficult problems, although there were also some in Europe but not the mainstream of China's building materials and most of them through the form of OEM access.

        Just before the end of the ceramic industry as a "second" Exhibition at the 2005 Valencia ceramic exhibitions, to get even show an "admission ticket" of Chinese enterprises in the only new source group, the two 100 Tao Group.

        Among them, 100 Tao Group is for 5 consecutive years to participate in the exhibition, and the new source of ceramic in 2002 as an independent brand successful applicants after the exhibitors, this is the third time exhibitors. 2002 Valencia ceramic exhibition of Chinese ceramics enterprises increased by a two, but now, has yet to see an increase in exhibitors.

        According to incomplete statistics, Foshan Ceramics Valencia in 2005 for the Exhibition "to create" exhibitors of products more than 10 enterprises. And these enterprises have clearly for foreign agents or enterprises "OEM" production, only to earn a meager sum of processing fees, and ultimately unable to produce their own, "said David Card ring" of the brand, but also can not be branded products in the export trade gained huge profits. Enterprises do not want to exhibit because it would cost too much. It was revealed that every time the European exhibitors, companies need to be invested in travel, design, decoration booth cost nearly one million yuan.


        Press Notes: Overseas Building Materials Exhibition to take the country to become "stepping stone"


        In recent years, Dongpeng, eagle, new sources of overseas enterprises have become a frequent visitor to the exhibition building materials. These enterprises in overseas markets for persons in charge of the Department of an interview with reporters that if by prior agreement, only to participate in overseas exhibitions in order to gradually started building materials enterprises in the local name recognition, in order to gradually establish a brand image.

        There are senior people in the trade, to participate in international exhibition focus on brand building, and procurement business, professional audience communication, international understanding This is an important window for enterprises. Enterprise open up the world market, the lack of vision and patience for quick success and instant benefits to foreign agents or enterprises "OEM" production, so that enterprises can only remain in the "factory-style maker" level. Really want in the world market, erecting their own brand enterprises must put in a lot of money and manpower, carefully nurturing the growth of the brand. 

     According to industry sources, the ceramic enterprises abroad show the way to participate in general have a formal channels: directly to its own brand exhibitors application; informal channels: through foreign agents on behalf of exhibitors or for foreign exhibitors OEM, and interested in overseas markets to expand the best or direct application to its own brand exhibitors.