Dominion optical reflective materials industry's largest and most complete product range leading products across the two major areas of road traffic safety and personal security. The products include various specifications of various grades of reflective sheeting, reflective fabric, reflective film and reflective cloth as raw material reflective clothing and reflective products, used in a variety of road traffic indicator signs, body security identity, marine life saving equipment, fire rescue facilities, clothing, bags, shoes, hats, advertising and other fields. In 2010, the company's reflective material about 6.28% of the reflective product of the total market. Higher levels of technology, the reflective film products in value-added products accounted for about 8.08% of market share.
Broker to its 2011 EPS is expected to average 0.73 yuan / share, the results of this announcement beyond the brokerage expected. Performance rapid growth of the main reasons are: the new 3.5 million square meters of reflective film production line put into operation in mid-2011, the second half of production capacity, while the company increased marketing efforts, making the main business income of more substantial growth; In addition, 2010 implementation of equity incentive in accordance with the relevant requirements of the accounting Standards for Enterprises No. 11 - Share-based Payment ", the company in 2010, the annual disposable verify that the administrative costs of 1,837.85 million, 2011 is not of such costs.
In 2010, the reflective material production reached 11.72 million square meters, the capacity utilization rate reached 114.55%, all the production line is operating at full capacity; 2008 -2010 average annual sales of reflective material up to more than 25% of the growth trend. 2008 to 2010, the reflective material production can be maintained at 10 million square meters in 2011 to add 3.5 million square meters. IPO annual output of 30 million square meters of reflective material production line. Construction period of three years, the production period of 3 years. Phased implementation of the project, part of the plant and production line after successful commissioning into production, the project construction period is 2 years to free up some capacity, completion of the project year production rate of 51%. Up to 1 year after the completion of the project, the yield was 81%, 95% in 2 years, 3 years was 100%. Put into operation, is expected to 1.0048 billion yuan sales income in normal years, normal years, the total profit of 235.8475 million yuan, 2.21 yuan / share, thickening of the EPS. The average annual sales growth of 25% calculation, with production capacity can quickly digest.